Last year, a mid-size logistics company signed a $120,000 annual contract with a major CEM platform. They needed threat intelligence for their drivers moving cargo between Mombasa and Kampala. What they got was a mass notification system designed for corporate campuses in North America. Six months in, their security manager was still getting alerts about school closures in Ohio and weather delays at O'Hare.
The CEM market is confusing on purpose. Every vendor calls themselves a "critical event management platform," but they're doing different things for different buyers. Some are notification engines. Some are intelligence platforms. Some are risk consulting firms that bolted on a software layer. If you don't know which type you're buying, you'll end up paying for features your team doesn't need and missing the ones it does.
What CEM Software Actually Does (and Doesn't)
Critical event management software sits at the intersection of three functions:
- Detection: Identifying that something is happening, a protest, an earthquake, a supply chain disruption, an armed attack.
- Notification: Getting that information to the people who need it, your field team, your security manager, your crisis response group.
- Response coordination: Helping you manage the event, tracking affected people, logging decisions, coordinating with emergency services.
Most platforms are strong in one of these areas and adequate in the others. The mistake buyers make is assuming every CEM platform does all three equally well. They don't.
Notification-first platforms (Everbridge, OnSolve, AlertMedia) excel at getting messages to large employee populations fast. They're built for scenarios like: "There's a tornado heading toward our Dallas office, notify 2,000 employees." Intelligence-first platforms (Dataminr, Region Alert) excel at detecting events early from source data. Response-first platforms (Crisis24) wrap software around human analysts and on-the-ground response teams.
Which one you need depends on your actual problem.
The Six Main Players
Everbridge
The biggest name in the space. Everbridge built its reputation on mass notification, getting messages to thousands of employees simultaneously via SMS, email, push notification, and voice call. They've added risk intelligence and travel risk management modules, but notification is still the core.
Best for: Large enterprises (5,000+ employees) with significant North American and European operations. Companies that need to notify large populations about weather events, IT outages, and facility emergencies.
Weak spot: Intelligence depth outside of North America and Europe. Local-language source coverage in Africa, Central Asia, and Latin America is thin. Alert relevance for field teams in remote areas is low, the system is tuned for office-based employees in developed markets.
Pricing: Enterprise contracts starting around $30,000-$50,000/year. Full CEM suite with travel risk can reach $150,000+. Requires sales process.
OnSolve (formerly NC4 + MIR3 + Send Word Now)
Built from acquisitions. OnSolve combines mass notification (inherited from Send Word Now), AI-filtered risk intelligence (from NC4), and critical communications into one platform. The AI filtering is their differentiator, they claim to process 35,000+ sources and reduce noise by 90%.
Best for: Mid-to-large enterprises that want both notification and filtered intelligence in one platform. Companies in the U.S. that need to track domestic threats alongside global travel risk.
Weak spot: The integration of three acquired products shows in the user experience. Source coverage outside English-speaking markets is limited. Filtering accuracy drops significantly in non-English languages.
Pricing: Enterprise pricing, typically $25,000-$100,000/year depending on modules and employee count. Not publicly listed.
AlertMedia
Austin-based, and positioned as the simpler, more affordable alternative to Everbridge. AlertMedia focuses on two-way communication during emergencies, not just pushing alerts out, but collecting responses back. Their threat intelligence feed is clean and US-focused.
Best for: U.S.-based companies with 500-5,000 employees who need reliable emergency notification and two-way communication. Particularly strong for manufacturing, healthcare, and education.
Weak spot: International coverage is thin. Not built for organizations operating in high-risk environments abroad. If your people are in Mogadishu or the DRC, AlertMedia's threat intelligence won't give you what you need.
Pricing: More accessible than Everbridge, starting around $10,000-$30,000/year. Still requires a sales conversation.
Crisis24 (a GardaWorld company)
Different model entirely. Crisis24 is a security consulting and risk management firm with a technology layer. They have 24/7 operations centers staffed by human analysts, a global network of security consultants, and on-the-ground response capabilities including evacuation. Their software (the Portal) delivers intelligence and travel tracking, but the real value is the people behind it.
Best for: Fortune 500 companies and large NGOs with dedicated travel security programs. Organizations that need executive protection, evacuation capabilities, and analyst-written threat assessments. Oil and gas majors with operations in high-risk countries.
Weak spot: Cost. Crisis24 is a premium service for premium budgets. A mid-size NGO or a 50-person mining exploration team can't justify the spend. Their intelligence, while analyst-vetted, can lag behind real-time social media monitoring because it requires human review before publication.
Pricing: Starts around $50,000/year for basic portal access. Full service packages with evacuation support, analyst briefings, and 24/7 ops center access run $150,000-$500,000+. Not for small teams.
Dataminr
Speed is Dataminr's story. They use AI to detect events from public social media data, primarily X (Twitter), plus news feeds and some sensor data, and deliver alerts within minutes of a breaking event. Their claim is that they beat traditional news by 30-60 minutes on average.
Best for: Large organizations that need to detect global events fast. Newsrooms, financial institutions, and Fortune 500 corporate security teams. Works best for events that generate social media chatter in English.
Weak spot: Social media bias. Dataminr's detection depends on public social media posts. In regions where the action happens on Telegram, WhatsApp, or local-language forums, most of Africa, Central Asia, the Middle East, their detection speed drops sharply. They're fast where X is popular. They're slow where it's not.
Pricing: Enterprise only. Contracts typically start at $100,000+/year. No public pricing. No self-service option.
Region Alert
That's us. Built for a different buyer than the platforms above. Region Alert is an intelligence-first platform focused on local-language monitoring across 100+ languages. We track Telegram channels, community forums, regional news outlets, and radio broadcasts in languages that the big platforms don't cover. Dari, Tajik, Hausa, Yoruba, Bambara, Tigrinya, and dozens more.
Best for: NGOs, mining companies, oil and gas operators, and logistics firms with teams in Africa, Central Asia, the Middle East, and other high-risk regions. Security managers who need ground-level intelligence, not corporate notification tools. Teams of 10-500 people who can't justify $100,000+ annual contracts.
Weak spot: We're not a mass notification system. If you need to push emergency alerts to 10,000 employees simultaneously, that's not what we do. We provide the intelligence that triggers your notification, you use your existing comms tools (Slack, WhatsApp, email) to distribute it.
Pricing: $499/mo for standard monitoring. $999/mo for premium with custom regions. Published on our website. No sales call required. No annual contract minimum.
Side-by-Side Comparison
| Capability | Everbridge | OnSolve | AlertMedia | Crisis24 | Dataminr | Region Alert |
|---|---|---|---|---|---|---|
| Core strength | Mass notification | AI-filtered alerts | Two-way comms | Analyst intel + response | Speed of detection | Local-language intel |
| Intelligence sources | News, gov, weather, some social | 35,000+ sources, AI-filtered | Curated U.S.-focused feed | Human analysts + OSINT | X/Twitter, news, sensors | 100+ language Telegram, forums, local news, radio |
| Alerting speed | Minutes (notification) | Minutes (detection + push) | Minutes (notification) | 30-90 min (analyst review) | Minutes (social detection) | Minutes (AI + analyst triage) |
| Language coverage | 10-15 major languages | English-heavy, some European | English primarily | 20-30 via analysts | English-heavy, some major languages | 100+ including Dari, Tajik, Hausa, Yoruba, Bambara, Tigrinya |
| Best geography | North America, Europe | U.S., some global | United States | Global (analyst-dependent) | Where X/Twitter is popular | Africa, Central Asia, Middle East, frontier markets |
| Team size fit | 5,000+ | 1,000+ | 500-5,000 | Fortune 500 | Enterprise | 10-500 |
| Starting price | ~$30K/yr | ~$25K/yr | ~$10K/yr | ~$50K/yr | ~$100K/yr | $499/mo ($6K/yr) |
| Public pricing | No | No | No | No | No | Yes |
| Self-service signup | No | No | No | No | No | Yes |
| Mass notification | Yes (core feature) | Yes | Yes (core feature) | Limited | No | No (integrates with Slack, email) |
Why Most CEM Platforms Are Built for Fortune 500
The economics explain everything. Enterprise software companies make money from large contracts. A $150,000/year deal with a Fortune 500 company is worth more than 300 small customers paying $500/month. So the product gets built for the big buyer's needs.
That means:
- Mass notification for large populations, useful if you have 10,000 employees across 50 offices, irrelevant if you have 30 field workers in three African countries.
- IT integration and SSO, matters for a 50,000-person enterprise with complex IT infrastructure, doesn't matter for an NGO running on Google Workspace.
- Compliance dashboards for multiple regulatory frameworks, critical for a publicly traded multinational, overkill for a mining exploration team.
- Account management and professional services, built into the contract price whether you need it or not.
What smaller teams actually need is different:
- Intelligence that covers where their people actually are. Not global coverage weighted toward North America. Specific monitoring for the Sahel, or the Fergana Valley, or the Liptako-Gourma border region.
- Alerts they can act on. Not 200 notifications a day. Five that matter, with enough context to make a decision.
- Pricing they can justify. NGOs running on donor funding can't sign six-figure contracts. Neither can a 40-person logistics operator moving cargo through East Africa.
- Fast setup. If you need monitoring for a new project in northern Mozambique and it takes three months of procurement to get a platform running, you've already missed the window.
The Real Question
Before comparing platforms, define your actual problem. Do you need to notify large populations? Buy a notification platform. Do you need ground-level intelligence from high-risk regions? Buy an intelligence platform. Do you need on-the-ground security response? Hire a consultancy. Trying to solve all three with one platform usually means you solve none of them well.
Decision Framework: Which Platform Fits Your Operation
Walk through these questions:
1. Where are your people?
If your operations are primarily in the U.S. and Europe, Everbridge, OnSolve, or AlertMedia will cover your intelligence needs. Their source coverage is strong in those markets.
If your people are in Sub-Saharan Africa, Central Asia, the Middle East, or Latin America, you need a platform with local-language source coverage. The big CEM platforms have gaps in these regions because the intelligence sources are in languages their systems don't monitor well.
2. How many people do you need to notify?
If the answer is thousands, you need a mass notification engine. Everbridge or AlertMedia.
If the answer is 5-50 people on a WhatsApp group, you don't need a mass notification platform. You need better intelligence feeding into the communication tools you already use.
3. What's your budget?
Be honest. If your annual security technology budget is under $25,000, most enterprise CEM platforms are out of reach. That doesn't mean you can't have good intelligence, it means you need a platform built for your price point.
4. Do you need response capabilities?
If you need armed escorts, executive protection, or medical evacuation, you need Crisis24 or International SOS, a full-service security provider. No software platform replaces boots on the ground.
If you need early warning intelligence to make your own decisions, you need a monitoring platform.
5. How fast do you need to be operational?
Enterprise CEM platforms take weeks to months to deploy, procurement, IT integration, user training, customization. If you need monitoring running by next week for a project deployment in Mali, that timeline doesn't work.
Region Alert's Position: Intelligence-First, Not Notification-First
We built Region Alert for the buyer that the enterprise CEM market ignores: the 30-person NGO with field teams in three countries. The mining exploration company with geologists at remote sites. The logistics operator moving cargo through corridors where the threat picture changes daily.
Our approach is different from the platforms above in three ways:
- Local-language sources. We monitor Telegram channels, community forums, regional news, and radio broadcasts in 100+ languages. Not just English, French, and Spanish, but Dari, Tajik, Hausa, Yoruba, Igbo, Bambara, Amharic, Tigrinya, and dozens more. The first signal of a road closure in Burkina Faso appears in French-language Telegram. The first sign of unrest near a mining site in Tajikistan appears in Tajik-language community forums. We're there.
- Signal over noise. We don't send you 200 alerts a day. We send you the ones that affect your operations, with context, what's happening, where, what it means for your team, and what to do about it.
- Accessible pricing. $499/mo. Published on the website. No sales call. No annual contract required. No procurement process that takes longer than the crisis you're trying to prevent.
We don't do mass notification. We don't do executive protection. We don't staff 24/7 operations centers with response teams. We do intelligence, the early warning layer that tells you something is about to happen, before it reaches English-language news, so you can make decisions with time on your side.
Try Intelligence-First CEM
Local-language monitoring across 100+ languages. Alerts tied to your specific regions and corridors. $499/mo, pricing on the website, no sales call needed.
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