The Everbridge alert hit at 2:47 PM: "Road closure reported on Highway 4 between Maiduguri and Damaturu. Avoid area." By then, your convoy had been sitting at a checkpoint for six hours. A local Hausa-language Telegram channel had posted about the militia roadblock at 12:30 AM, fourteen hours earlier. The drivers knew. Your security team didn't.
This isn't an Everbridge failure. Everbridge did exactly what it's designed to do: push a confirmed alert to your workforce. The problem is that by the time a threat gets confirmed, formatted, and distributed through a mass notification system, the window for operational decisions has already closed.
The Core Difference
Everbridge is a mass notification platform. It sends alerts TO your employees. It checks whether they're safe. It pushes pre-scripted messages across SMS, email, voice, and app channels. For organizations with thousands of employees spread across offices, it's a critical tool for emergency communication.
Region Alert is a threat detection platform. It finds threats BEFORE they reach your team. It monitors local-language news, Telegram channels, and community sources in 100+ languages to surface emerging risks 12-24 hours ahead of English-language media.
Most organizations that come to us from Everbridge aren't unhappy with the notification capability. They're frustrated that every alert feels reactive. The event already happened. The road is already blocked. The protest is already at the gate. They want earlier warning, and that requires a fundamentally different approach to intelligence collection.
Feature Comparison
| Capability | Everbridge | Region Alert |
|---|---|---|
| Annual Cost (typical) | $40,000 - $200,000+ | $6,000 - $12,000 |
| Primary Function | Mass Notification | Threat Detection |
| Employee Check-in | Yes (core feature) | No |
| Local-Language Monitoring | No | 100+ languages |
| Threat Detection Speed | After confirmation | 12-24hr early warning |
| Self-Service Setup | Weeks (complex integration) | Days |
| Travel Risk Management | Yes (add-on) | Regional focus |
When Everbridge Is the Right Choice
- You have 10,000+ employees across multiple offices and need a reliable way to reach all of them during an emergency
- Regulatory compliance requires documented mass notification capability (OSHA, EU duty of care)
- Your primary need is employee check-in and accountability during incidents
- You already have a dedicated intelligence team, you just need the communication layer
Everbridge is very good at what it does. If your core problem is "I need to reach 15,000 employees in 30 seconds during an active shooter event," that's a mass notification problem and Everbridge solves it well.
When Region Alert Is the Right Choice
- Your field teams operate in regions where threats develop in non-English languages
- You need early warning, not post-event notification
- Your team is small enough (under 500 people) that mass notification is overkill
- You need intelligence to make routing, timing, and deployment decisions before incidents occur
- Your budget doesn't support a $40K+ annual notification platform
The Complement Strategy
The sharpest security operations we've seen don't choose between notification and detection. They run both.
Region Alert catches the signal at 1 AM, a Hausa-language post about an armed group establishing a checkpoint on a supply route. The security director reads the briefing at 6 AM and reroutes the convoy. Everbridge never needs to fire because the threat was avoided entirely.
When something does escalate beyond avoidance, Everbridge handles the mass communication. But the goal is to make those emergency blasts rare, not routine.
If you're paying $80K/year for Everbridge and still getting surprised by events on the ground, the gap isn't in your notification stack. It's in your detection layer. Adding Region Alert at $499-$999/mo fills that gap at a fraction of what you'd pay for an enterprise intelligence bolt-on.
See Threats Before They Become Alerts
Start receiving local-language intelligence briefings for your operating regions. No enterprise contract. No six-month implementation.
View Pricing OptionsLast updated: February 2026. Everbridge is a trademark of Everbridge, Inc. Region Alert is not affiliated with Everbridge.
For a broader comparison of critical event management platforms including Everbridge, OnSolve, and AlertMedia, see our 2026 Critical Event Management Comparison.